Artist, Creator, Father, Husband.
Tattoo artist turned tech creator — building tools for artists, by an artist.
My journey began with a tattoo machine in hand in early 2000. Tattooing was my first love — an art form that gave me purpose and a way to connect with people on a deeper level. After studying design at FMU, a university in Brazil, I knew creativity would always be part of my life, but I wanted more than just beautiful work. I wanted to build something meaningful.
When I moved to New Zealand in 2007, I brought my art with me and continued tattooing professionally. Over time, I saw how much our industry lacked in tools and systems made for us — real artists, real studios. I needed a new challenge. That’s when I stepped into the world of technology.
I created the Walk-Ins app to solve a simple but common problem — making it easier for clients to find available artists in real-time. From there, I founded LAXXY, a platform focused on affordable websites and automation for small business and tattoo artists. It’s built with love and deep knowledge of this industry, because I live it myself.
At the heart of everything I do is my family — my wife and our two beautiful boys. They’re the reason I keep going. When I’m not working or creating, you’ll find me clearing my mind with art, squash and exploring new tech ideas, or spending quality time with my boys.
This is my world — a mix of ink, innovation, and intention.
Artist, Creator, Father, Husband.
Tattoo artist turned tech creator — building tools for artists, by an artist.
My journey began with a tattoo machine in hand in early 2000. Tattooing was my first love — an art form that gave me purpose and a way to connect with people on a deeper level. After studying design at FMU, a university in Brazil, I knew creativity would always be part of my life, but I wanted more than just beautiful work. I wanted to build something meaningful.
When I moved to New Zealand in 2007, I brought my art with me and continued tattooing professionally. Over time, I saw how much our industry lacked in tools and systems made for us — real artists, real studios. I needed a new challenge. That’s when I stepped into the world of technology.
I created the Walk-Ins app to solve a simple but common problem — making it easier for clients to find available artists in real-time. From there, I founded LAXXY, a platform focused on affordable websites and automation for small business and tattoo artists. It’s built with love and deep knowledge of this industry, because I live it myself.
At the heart of everything I do is my family — my wife and our two beautiful boys. They’re the reason I keep going. When I’m not working or creating, you’ll find me clearing my mind with art, squash and exploring new tech ideas, or spending quality time with my boys.
This is my world — a mix of ink, innovation, and intention.
Tattooing FAQs
Design & Branding FAQs
What kind of design work do you do?
I do logos, brand identity, social media kits, and packaging — anything visual that helps you stand out.
How do I start a design project with you?
Just message me with what you need. I’ll ask a few questions, send a quote, and we’ll get started from there.
What if I don’t like the first version?
That’s totally normal. I include revisions in every package — the goal is to get it right, not just done.
Website & Landing Page FAQs
Do you build full websites or just landing pages?
Both. Whether you need a quick one-page site or a full online store, I’ll build something clean, functional, and mobile-ready.
What platforms do you use?
I use modern no-code and low-code tools GoHighLevel, best automations and Marketing, sometimes i use Shopify or WordPress — depending on what fits you best.
Can I update the site myself after it’s built?
Yes — I always give you access and show you how to make updates, or you can keep me on for ongoing help if needed.unless you know what you are doing is best to leave the technical part to the professionals
Automation & Systems FAQs
What do you mean by automation?
Think: booking confirmations, reminders, follow-ups, payments, emails — all happening automatically without you lifting a finger.
Who is automation good for?
Artists, small business owners, tattoo studios, coaches — anyone who wants more time and less admin stress.
Can you connect automation with my website or social media?
100%. I can integrate your systems so everything talks to each other — bookings, leads, DMs, WhatsApp, Social Planner and CRM
